What is TikTok: The app that is changing social networks

Do you know TikTok? The popular social network among the youngest of hip internet users has managed to unseat Instagram and Facebook as the most downloaded social networks.

If you have seen your children, nephews, little brothers, or any other teenager dance in front of their smartphone without understanding what is happening, the answer is on TikTok.

Created in 2014 under the initial name Musical.ly, TikTok is the social network that has replaced Instagram as the third most downloaded social network in the world, only behind Whatsapp and Facebook Messenger.

But why, if it has been on the market for so long has it started to explode now?

Until recently, this social network was especially popular with young people ages 12-18. The possibilities for video editing and music syncing led them to make it their own through choreography, Lip Sync, and humorous videos that might remind you of old Vine. This way of use ended up becoming a barrier to entry, making TikTok look like an App for children with free time to understand and follow social network codes.

However, it seems that with the end of the decade, our fear of participating in the challenges that characterize the social network has also ended, since more and more people over 18 or brands that dare to use TikTok. Attention to the greater presence of people in the 40s than in the 30s. Without a doubt, parental control has something to do with this.

These ingredients, along with its growing popularity in India and China, have made Tiktok reach a billion followers before any other network on the market.

You just have to see how much those downloaded from the application have grown only from one semester to another.

How can I advertise on TikTok?

If you have started to mess around with the application, surely as soon as you enter you have already been hit by an ad, have seen several sponsored trends or you have seen a promotion between video plays.

Advertising on Tiktok is possible, but unlike Facebook and Instagram, there is no space open to the public from which to manage your ads. For now, if you want to advertise your brand on the social network, you will have to contact TikTok from its advertiser form.

The advertising packages that they offer for now are perhaps far from the reach of the most humble budgets, however, one of the best advantages of TikTok is its good organic functioning. If your brand content is good and connects with the audience, its visibility will grow like a weed without the need for direct investment.

Why you should start considering using TikTok?

In a moment of saturation like that of other social networks such as Instagram or YouTube are going through, TikTok presents itself as a breath of fresh air in the channel mix of all brands.

TikTok is a social network especially grateful for organic content. If the community reacts quickly and positively to your posts, you will quickly see how the video reaches display figures at a higher rate than you can see on Facebook or Instagram.

In this social network it is possible to upload 100% post-produced videos on a computer, but we already anticipate that it is not the format that works best in the application. Without a doubt, another reason for its freshness is the dominant presence of people and for this reason, animated videos can be somewhat out of context. What a priori may seem like a barrier, is undoubtedly a very good reason to get into Tiktok, since nobody connects better with a person than another person.

 

About the author

Freelance web design and branding professional, Christopher Chad LaGrone, has been working in digital marketing and web design since 2004 with a focus on online marketing, web design, and social media marketing. To date, he has helped over 1,000 clients develop and manage their corporate, product, and personal brands. He has had the privledge to produce design works used by American Idol, Hilton Hotels, Cesar Millan (aka, The Dog Whisperer), HBO and Showtime. Recently, Christopher launched ¡GOTCHA! Brands, a collaboration of the greatest minds in content management, digital branding, marketing, and design.

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