A personal brand is all that we are, we do, we say, and we share, as well as the value that we are capable of generating in others. It is the sum of our values and how we are valued by the environment, it is the impact of the footprint that we leave on the path of our personal and professional life. Are all those actions that precede us and open doors to third parties because they want to have us close and count on us in their life, environment, and projects. It is a strategy and a way to go that assures us the present and takes us to the future in which we wish to be.
The personal brand is a business card when creating a company, looking for a new position in the current company, bidding on a project, launching a product or finding clients.
Submerged in the tide of digitalization, where the rules of doing business have changed at a stroke and with no possibility of return, multinationals have begun to realize the enormous advantages of having employees who have their own personal brand. It makes them powerful evangelizers of the corporate brand for which they work and ambassadors of their reputation among their followers in social networks.
Our personal brand is practically everything for us in the workplace and throughout our career goals, and the greatest benefits are found in:
Developing a Personal Brand consists of identifying and communicating the characteristics that make us stand out, be relevant, different and visible in a homogeneous, competitive and changing environment.
When we share common traits in the workplace (such as training, experience, and aspirations are similar) people tend to be seen as the same. For this reason, the individual promotion of each person is needed to be differentiated and displayed differently, uniquely and unrepeatable.
As in commerce, product brands unify the characteristics of products and make them homogeneous, so that manufacturers tend to promote branded products; Professionals who want to differentiate themselves to increase the value of their work or professional contribution must build, promote, communicate and protect the personal brand, in the same way that we brand products.
However, the concept of personal branding does not try to turn people into material objects, rather the opposite is that the person is not classified as a curriculum vitae, unnoticed, like others, but that the person is seen as different and capable of contributing a unique and unrepeatable value.
The personal branding represents a clear opportunity for differentiation in the workplace. However, when creating a personal brand it is essential to take into account that the actions to be executed are coherent and constant, that is, they must be perfectly aligned to the experience and a periodicity must be maintained in the communication of the message. These are some recommendations to build your personal brand effectively.
Ask yourself why you decided to create a personal brand and what you want to achieve with it. Once you have resolved these questions, identify what you want to communicate, your experience? Your knowledge in a specific area? For this, analyze how you want to be perceived by your audience. Keep in mind that in this process, communication is everything, and the more expertise you have in a certain topic, the more credible you will be in front of your audience.
Pretending to reach all people will only make your message get lost in a sea of ideas. Therefore, it is important to segment your audience to the extent that it is as specific as possible. Finding a niche market will be ideal when defining your audience. For this, it is essential to identify the area in which it works best and be as specific as possible. For example, if your topic is Social Media, demonstrate your work in social networks, keep your profiles updated, and shape your message in such a way that whoever searches for information in this area, finds in you a reliable source.
If you had to present your business idea in less than 3 minutes, would you be clear about what you are going to say? The Elevator Pitch was born as a result of the constant conversations that arise in the elevators and the need to condense in a few words a message, in such a way that in a few seconds it can capture the attention of the public it wants to reach. The Pitch must awaken people’s expectations, without needing to tell everything. For this, it’s recommended to use what is called the 5 or 6 W rule, which is based on six key questions to which any type of information must respond (what, how, when, where, why and for what). In this order of ideas, determine and communicate the what and why, are the key items to convey your message clearly and concretely. The idea is that the other person generates the other w’s.
Whether you’re thinking of creating a personal brand in the online environment or offline, consider what elements you will need throughout the process, these can be cards, photos, logos, web platforms, social networks, among others. Do not limit yourself in selecting these pieces.
When making your opinion public, do it in all channels that you consider relevant both offline and in the digital environment. Keep in mind that to generate credibility it is important to be persistent in all the media you have selected. This implies both the periodicity in which you make your ideas known, and the tone of communication in which it’s done.
Simple answer. A personal brand is more important than a corporate or product brand. That’s pretty important.
Your personal brand will reflect on everything you do in business. As the old saying goes, the fish rots from the head. If you don’t have a personal brand, or even a bad personal brand, it tarnishes any company you work for and the products and services they sell. How many CEO’s have been chased out of a job because they tarnished their own personal brand?
Most recently, Elon Musk, CEO of Tesla, was forced to step down from his position after numerous personal brand missteps, including smoking marijuana on a live podcast. The CEO smoking marijuana doesn’t change the product being sold, but the company stocks took a nosedive anyway, because our personal brand does trickle down to the company brand, whether we are a CEO or cashier.
Without a positive personal brand you cannot be a valuable asset to a company or even own a successful business of your own. Your brand will trickle down to the company culture and then to the products and services the company sales.
There is only one person who can manage your personal brand from this day forward, that’s you! However, professionals, like us at ¡Gotcha! Brands, can help identify your personal brand and rebrand your reputation online and offline.