¡GOTCHA! BRANDS has teamed up with Mexico’s Secretary of Tourism to manage the design and implementation of public policies aimed at strengthening the development of tourism activity. These activities include; promoting innovation in tourism, improving the quality of tourism services and the competitiveness of national tourism, promoting cross-cutting strategies, contributing to the sustainable and inclusive growth of tourism.
Mexico, with the help of ¡GOTCHA! BRANDS, will position itself as a global tourism power, with a diversified offer of services and competitive destinations. Tourism activity will trigger investment and economic growth, boosting balanced regional development and social benefits of the country.
We are pleased that part of our work with the Mexican Government will include the promotions of Pueblos Magicos (Magical Towns) throughout Mexico.
A Pueblo Magico is a site with symbols and legends, rich in history, that in many cases have been the scene of transcendent events in Mexico.
These are places that show national identity and a magic that emanates from its attractions; visiting them is an opportunity to discover the charm of Mexico.
The program helps to revalue a group of populations in the country that have always been in the collective imagination of the nation and that represent fresh and varied alternatives for national and foreign visitors.
Currently, there are 121 Magic Towns in Mexico.
The primary work of ¡GOTCHA! BRANDS will be the promotion of tourism destinations in Mexico to travelers in the United States and Canada.