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CORPORATE, PRODUCT, & PERSONAL BRANDING

Internet Advertising

Internet advertising has broken barriers and introduced large audiences available to all types of businesses. Where before you had to have a large budget, now a computer and a few dollars a day is enough. But that does not mean that we do not have to invest time, effort and resources to make our campaigns really effective.

The term “internet advertising” is a catch-all in which many techniques and formats fit. Let’s clarify a bit what it is, what are its advantages and how we can classify the types of digital advertising.

Definition of internet advertising:

Internet advertising is characterized as a type of advertising that uses the internet as a means of communication: websites, blogs, social networks, mobile applications, emails and so on.

One of the most interesting features of internet advertising from the point of view of the marketer is its immense variety. Faced with the rigid limitations of time, space and format of conventional advertising, here we have a host of options at our disposal.

Advantages of internet advertising:

  1. Visibility and accessibility 24/7. Normally, traditional ads are only available for a specific time or medium. On the other hand, Internet advertising is available in an uninterrupted period of time and can potentially be seen by any user who has an Internet connection.
  2. Fully scalable budget. From a few dollars a day to macro campaigns of millions of dollars, advertising on the Internet can be adapted to the needs of companies of all types and sizes, and advertising budgets.
  3. Creative possibilities. Display ads of all types and sizes, text from a few dozen characters to thousands of words, videos of any length, formats that interact with users, entire websites … The Internet is the dream of any advertising creative willing to use their imagination.
  4. Locations and segmentation. With the new advertising tools on the internet (especially those that take advantage of social media databases) we can microsegrate our campaigns as much as necessary to find the ideal audience and make sure we do not waste impressions. In particular, the segmentation by interests and behaviors allows us to hit the target audience.
  5. Measurement tools. Finally, online advertising allows us to be aware of everything that happens with a level of detail that we had never imagined until now. Nowadays, all digital advertising solutions have advanced measurement tools available to the marketer, so we can always know what is happening and how we can improve the performance of our campaigns

Popular internet advertising formats:

banner advertising

BANNER ADVERTISING

Perhaps the most “classic” format in Internet advertising is based on occupying spaces placed in strategic places on websites with banners or text, image or video pop-ups. Although sometimes it can still be effective, it is currently threatened by the large number of users who use ad blockers to avoid seeing their browsing interrupted.

SOCIAL MEDIA

Facebook, Instagram, Twitter … These types of ads are displayed on a channel where users spend their time on a regular basis and take advantage of the information about them to send highly customized ads. Within this format, we can find a large number of objectives and options.

social media advertising
mobile marketing

MOBILE MARKETING

To this day, mobiles are already the favorite device for users to use the internet. Therefore, more than just another location, the mobile is becoming the center of the campaigns. The mobile applications themselves can be a location for text and display campaigns, but we can not disregard SMS marketing (often combined with links).

EMAIL MARKETING

Another classic that never fails. Email marketing continues to be one of the most effective tools available to keep customers loyal and accompany them on their way through the conversion funnel.

email marketing

As we have seen, the possibilities for advertising on the Internet are varied and are also constantly evolving. Here are more possibilities in Internet Advertising:

  1. Search engines (pay per click or SEM) . This advertising format is based on placing text ads in search engines, so that they only appear when the user searches for a related term. Properly focused, they can support different customer needs and encourage conversions. Google AdWords is the most popular solution.
  2. Blogs. Besides being a possible location for banners, blogs are a privileged location for content marketing and marketing campaigns with influencers.
  3. Video. Here we can see both ads inserted in other videos (as TV spots) and videos created entirely by the brand as part of its content marketing. We can not forget either the boom of live video, a very valuable strategy to bring the brand closer to its audience.

¡Gotcha! Brands is able to help your business navigate the internet advertising options and make the best investments of your advertising dollars that will show results. We use all the available formats and advantages mentioned here in order to create a successful internet advertising campaign for your business.

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