Internet advertising has broken barriers and introduced large audiences available to all types of businesses. Where before you had to have a large budget, now a computer and a few dollars a day is enough. But that does not mean that we do not have to invest time, effort and resources to make our campaigns really effective.
The term “internet advertising” is a catch-all in which many techniques and formats fit. Let’s clarify a bit what it is, what are its advantages and how we can classify the types of digital advertising.
Internet advertising is characterized as a type of advertising that uses the internet as a means of communication: websites, blogs, social networks, mobile applications, emails and so on.
One of the most interesting features of internet advertising from the point of view of the marketer is its immense variety. Faced with the rigid limitations of time, space and format of conventional advertising, here we have a host of options at our disposal.
Perhaps the most “classic” format in Internet advertising is based on occupying spaces placed in strategic places on websites with banners or text, image or video pop-ups. Although sometimes it can still be effective, it is currently threatened by the large number of users who use ad blockers to avoid seeing their browsing interrupted.
Facebook, Instagram, Twitter … These types of ads are displayed on a channel where users spend their time on a regular basis and take advantage of the information about them to send highly customized ads. Within this format, we can find a large number of objectives and options.
To this day, mobiles are already the favorite device for users to use the internet. Therefore, more than just another location, the mobile is becoming the center of the campaigns. The mobile applications themselves can be a location for text and display campaigns, but we can not disregard SMS marketing (often combined with links).
Another classic that never fails. Email marketing continues to be one of the most effective tools available to keep customers loyal and accompany them on their way through the conversion funnel.
As we have seen, the possibilities for advertising on the Internet are varied and are also constantly evolving. Here are more possibilities in Internet Advertising:
¡Gotcha! Brands is able to help your business navigate the internet advertising options and make the best investments of your advertising dollars that will show results. We use all the available formats and advantages mentioned here in order to create a successful internet advertising campaign for your business.