Did you know that every month more than 56 million posts are published only in WordPress?
With so much information, it is logical to think that your posts need to differentiate themselves from others but … how? Through good content that’s easy to read.
If you still do not know how to attract customers through your content, in this blog, I will share 10 types of content to generate visits and customers on the internet.
But it’s not just about what you do, it’s about how you account for it.
An appropriate way to organize the content and structure of each post of your blog will:
- Facilitate reading and understanding of what you write
- Bring the user’s hand to where you want them to take action
- Improve the SEO positioning of your blog posts
Here we show you how to organize the content of an “ideal” post.
#1. Create a list of the main topics of the post
Once you have gathered all the information you need, it is time to write a list of the different ideas, data, and issues that you will discuss in your article or post.
#2. Sort the topics
Now it’s time to structure and order the different ideas, data, and issues by topic or subject.
To make it easier for you, I will list several ways in which we can sort the topics within an article:
- By theme: you must group each idea according to the theme, presenting them in an orderly and logical manner, according to the topic you are dealing with at each moment.
- In chronological order: you must order your publications starting with old topics to the most current or vice versa.
- In the didactic order: you will have to order your publications starting with topics from easier to more complicated or vice versa.
- By problem-solving: you will have to order your publications introducing a problem and then the possible solutions.
Once you have selected the topics you will have to assign the list of ideas, data, and issues of point # 1 within each topic.
A tool that will help you a lot to organize this part is using mental maps. I use Popplet, but there are many others that are equally useful. And if you do not want to use a mental map, you can always use a simple post-it. On each post-it, you write an idea, data or subject and then you order them by themes or topics.
#3. Use the headlines correctly
It is important that each topic that you handle in your post is placed in its section accompanied by a title or phrase that summarizes the main idea in a single line. These phrases, also known as headings, are very important, not only to focus the reader’s attention but for SEO purposes.
The order and use of headers not only serve to organize and structure our entries, but they also help search engines to identify the important elements of our content. When the search engines access our content, they understand that the words that are inside a header have more importance than the rest, and will give more weight to the headings of the first level (H1), then to the second (H2) and so on.
#4. Use paragraphs correctly
Once we have defined the structure and order of the topics that we will discuss in the post, write the paragraphs.
Remember that a paragraph:
- Must be part of a thematic unit.
- It must contain a main sentence and several sentences that argue the main idea.
- It must be recognizable in the text, separating itself from the rest of the paragraphs by using blank spaces.
Always remember these recommendations:
- Do not make space randomly or for aesthetic purposes (always respect the coherence and structure of the text).
- Do not use too many paragraphs with only one sentence.
- Make clear the main idea of the paragraph.
- Do not use very long paragraphs (6 or 7 sentences in each paragraph)
- Start the paragraph with the most important sentence and then explain and elaborate on the main idea. Remember that you have to attract the reader with the first sentences and not bore them, otherwise, your readers will lose interest very quickly
#5. Use transition words
Transition words or phrases help connect one idea to another by taking the reader by the hand, avoiding sudden jumps or discontinuity in reading. These words convey to the reader that you are enumerating, summarizing something, comparing, contrasting or drawing conclusions.
When you need to connect several phrases or paragraphs do not hesitate and use these words, you will see that they will be of great help, your readers will understand the content much better if you make good use of these types of words.
The transition words like also, in addition, and, likewise, add information, reinforce ideas, and express agreement with the preceding material.
#6. Use internal and external links
The internal linking is an essential part of optimization because it improves the SEO through your own website. Having internal links on your site not only makes it easier for Google to go through your site, but it also helps your positioning improve.
Each new page or each blog post must include at least one link to another corresponding page on your website that you have published previously. The general rule is to intersperse links through your blog, around one link per 100 words.
You should get external links to websites of great authority such as universities, Wikipedia, etc … This will increase the ranking of your website in Google.
With internal and external links:
- You will make it easier for search engine robots to crawl your site
- You will increase the usability of your website for visitors
- You will provide selective distribution and Google will position your website as relevant
In short, this SEO measure is not a tool to improve only your ranking, but it is also widely used as a strategy and practice to provide feedback to your website.
The creation of a coherent structure for each of your blog entries will make project authority on the subject with your readers, and will also seduce Google to position your blog higher in search results.
It is worth spending the necessary time to structure your ideal post. Try it with your next post and you will see that from the fifth one you will not only find everything easier and more fluid, but you will also save time when writing in a more organized way.