Digital Marketing in a digital-first world allows businesses to reach more clients with a targeted approach at a lower cost than traditional media and print advertising.
Digital marketing includes reaching new clients through websites, email marketing, videos, search engine optimization, online ad buys, and social media.
Digital marketing is vital to your business’s future and growing brand awareness. As a business owner, you need to embrace digital marketing because consumers now rely on a digital presence to know about the businesses they wish to engage with. Without a solid digital marketing strategy, your business is invisible to billions of potential clients around the world.
SEO is optimizing your website to rank higher in search engine results organically, increasing the amount of ‘free’ traffic your website attracts. Websites and blogs benefit the most from an SEO program and Search Engine Optimization is performed through three main areas.
Content marketing is the creation of quality content about your industry/product that not only helps with organic search results but also encourages social media shares by your site visitors and clients, allowing you to reach more people.
Probably the most common of digital marketing, social media marketing uses sites like Facebook, Twitter, YouTube, Snapchat, and other platforms to reach new customers through quality posts.
Pay Per Click marketing is exactly what it sounds like, the purchase of advertising on Google, Facebook, Twitter, and other websites that charge per click to send people to your website.
Email marketing can promote products, services, and sales to your customers. But, email marketing can also be as simple as automatic emails to subscribers each time you post new content on your website, driving more traffic to your brand. Email marketing doesn’t need to be SPAM.
It’s more important than ever to interact with your clients on social media. Reply to their comments, answer their questions on social media, and focus on email inquiries from customers.
The above list of digital marketing opportunities only scratches the surface of digital marketing on the vast internet. Digital marketers are responsible for driving brand awareness and lead generation through all possible digital channels available to the client. These channels include social media, the company’s own website, search engine rankings (SEO), email, display advertising or banner advertising, and the company’s blog.