Digital Marketing for the Digital-First World

Search Engine Marketing, Email Marketing, Social Media, and Mobile App Marketing

Digital Marketing in a digital-first world allows businesses to reach more clients with a targeted approach at a lower cost than traditional media and print advertising.

Digital marketing includes reaching new clients through websites, email marketing, videos, search engine optimization, online ad buys, and social media.

Digital marketing is vital to your business’s future and growing brand awareness. As a business owner, you need to embrace digital marketing because consumers now rely on a digital presence to know about the businesses they wish to engage with. Without a solid digital marketing strategy, your business is invisible to billions of potential clients around the world.

Different Types of Digital Marketing

Search Engine Optimization (SEO)

SEO is optimizing your website to rank higher in search engine results organically, increasing the amount of ‘free’ traffic your website attracts. Websites and blogs benefit the most from an SEO program and Search Engine Optimization is performed through three main areas.

  1. On-page SEO: Focusing on keywords, page content, page title, and page web URL to help search engines identify what the pages on your website are about.
  2. Off-page SEO: The most popular off-page SEO technique is link building, receiving quality links to your website from highly respected web blogs and websites that are within the same industry as you. This can be done by building relationships with bloggers and website owners.
  3. Coding SEO: Your website coding can improve your page loads which also helps your site rank higher in search engines. Search companies don’t handle ‘dirty code’ well, your site needs to be properly coded and hosted on a fast web server.

Content Marketing

Content marketing is the creation of quality content about your industry/product that not only helps with organic search results but also encourages social media shares by your site visitors and clients, allowing you to reach more people.

Social Media Marketing

Probably the most common of digital marketing, social media marketing uses sites like Facebook, Twitter, YouTube, Snapchat, and other platforms to reach new customers through quality posts.

Pay Per Click (PPC)

Pay Per Click marketing is exactly what it sounds like, the purchase of advertising on Google, Facebook, Twitter, and other websites that charge per click to send people to your website.

Email Marketing

Email marketing can promote products, services, and sales to your customers. But, email marketing can also be as simple as automatic emails to subscribers each time you post new content on your website, driving more traffic to your brand. Email marketing doesn’t need to be SPAM.

Online PR

It’s more important than ever to interact with your clients on social media. Reply to their comments, answer their questions on social media, and focus on email inquiries from customers. 

Digital Marketer Responsibilities

The above list of digital marketing opportunities only scratches the surface of digital marketing on the vast internet. Digital marketers are responsible for driving brand awareness and lead generation through all possible digital channels available to the client. These channels include social media, the company’s own website, search engine rankings (SEO), email, display advertising or banner advertising, and the company’s blog.