The basis of your brand is your company logo. Your website, packaging, and promotional materials should all include your logo and communicate your brand. But your brand goes beyond just a recognizable logo.
Your brand strategy is the who, what, when, and where you plan on communicating and delivering your brand messages. Where you advertise is part of your brand strategy, all directly connected to your digital marketing strategy. What you communicate both visually and verbally is also part of your overall brand strategy.
Consistent branding adds value to your products or services, allowing you to charge more for your brand compared to competitors who have a much weaker brand.